Welcome to Creators in Demand

As the market — and the world — continues to shift, Creators in Demand, formerly Gaybors Agency, is changing the game with a relaunch. Creators in Demand is a platform built to equip buyers with the resources to authentically engage with LGBTQ+ creators while we provide talent with the tools, visibility and support they need to grow their own brands — all while we do what we do best: advocate for creators on the front lines of visibility.

ADVOCACY--LED BY OUR OWN

At Creators in Demand, advocacy isn’t a tagline. It’s embedded in who we are and how we work. We proudly welcome not only creators, but Creators in Demand agents who are members of the LGBTQ+ community. Our agents bring firsthand experience as creators themselves, channelling their passion, insight and cultural fluency into every campaign they build alongside our creators. Because representation behind the scenes matters just as much as representation in front of the camera. From casting and negotiations to contracts, social deliverables and analytics, we manage every detail so creators can focus on storytelling. A PLATFORM BUILD FOR YEAR ROUND VISIBILITY Visibility for LGBTQ+ audiences isn’t a Pride month moment. It’s a year round commitment. Creators in Demand was created to ensure that creators aren’t just included, but valued, protected and paid fairly. Our creators are tastemakers and storytellers shaping culture, fostering connection and introducing brands to the LGBTQ+ community with authenticity and trust. This isn’t about one off campaigns. It’s about building long term relationships that benefit creators, brands and the community. POWERED BY THE GAYBORS GROUP By uniting Creators in Demand under The Gaybors Group — alongside Artists in Demand, Comedians in Demand, Drag in Demand and Music in Demand—we’re creating a streamlined way for clients to work with every corner of the gayborhood, while building a connected ecosystem for artists, creators and performers ensuring the pink dollar stays where it belongs: in the gayborhood.