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Will & James
Will Jardell is a model, content creator, and reality television personality who has built a career on authenticity, adventure, and breaking barriers. A runner-up on America's Next Top Model Cycle 21 and winner of The Amazing Race Season 32 on CBS — where he and partner James made history as the first same-sex couple to get engaged on the show — Will has captivated audiences both on-screen and online.
Alongside James, Will has grown his social media presence into a dynamic travel and lifestyle brand, taking audiences around the world through immersive storytelling, curated guides, and visually compelling content. From hidden gems to iconic destinations, their travels highlight culture, connection, and the joy of exploration, while championing LGBTQ+ visibility on a global scale.
Together, they have cultivated a loyal community inspired by their adventures, perspective, and openness. They also co-host the Reality Revamp Podcast, bringing their signature candor and charm to conversations about reality television and pop culture.
Creators in demand
At Creators in Demand, our roster of creators are tastemakers and storytellers shaping culture, fostering connections and authentically introducing brands to the LGBTQ+ community.
Visibility for LGBTQ+ audiences isn’t just a Pride-month moment—it’s a year-round commitment. That’s why we manage every detail of your campaign, from casting and negotiations to contracts, social deliverables and analytics, so your brand can connect meaningfully and effortlessly.
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creators in demand Steps
Booking creators is as easy as 1, 2, 3, 4
REQUEST A QUOTE
Submit your campaign details and we'll get to work finding the creators that align with your campaign objectives.
CREATOR SELECTION
We’ll send you a curated list of creators who are available and fit the campaign budget.
CAMPAIGN PLANNING
We handle all the nitty-gritty: negotiations, contracts, creator content along with the campaign analytics.
CONTENT CREATION & SHARING
Selected creators create authentic and engaging content that is shared with the the gayborhood and our allies.
Celebrate Pride
For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.
Will & James, proud members of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.
BRAND PARTNERSHIPS
Interested in working with Will & James to create and share content on social media? Creators in Demand, a proud member of the Gaybors Group, is the destination to create content for and with the LGBTQ+ community.
Join agencies, brands, destinations, events and Pride festivals who have worked with Will & James including:
our
commitment
gaybors fund
Grassroot nonprofits are the heartbeat of the gayborhood. These smaller organizations do vital, on-the-ground work, yet frequently struggle to access the working capital, grants and program funding needed to sustain their impact—and sometimes even to keep their doors open.
The Gaybors Fund is here to help bridge the gap.
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